Distributor: Brandscene
Type Of Client: Food-delivery app and service
Target Audience: 200 restaurants that partner with the delivery service
Primary Objective: The company required branded merchandise that worked with and capitalized on their award-winning, celebrity-filled media campaign. The campaign billboards, posters and commercials were hugely identifiable and successful. The company wanted to piggyback off this success and also give a gift that would be used by the restaurants using their platform.
Total Cost: $4,425
Strategy And Execution: The client’s team wanted to make an impact with a cost-effective gift reminding their prospective partners of their brand and current campaign. When collaborating with the client, the distributor was mindful of the need to refer to their digital banners and content. In discussions, it was decided to move away from traditional print media and to present the gift: tea towels imprinted with the campaign message, “Tonight I’ll Be Eating …”, presented in a laminated paper bag paired with branded decals and phone wallets.
In a tight, three-week timeframe, the price point was identified and the distributor worked with trusted suppliers to get the items delivered to their office, assemble the gifts bags and deliver them to the client for distribution.
Results: The campaign’s execution and the distributor’s ability to adhere to the client’s strict brand guidelines made for a very satisfied client. The tea towels were also more popular than expected. Restaurants initially were sent one of three versions of the artwork but some restaurants wanted all three versions. This led the client to consider the tea towels as a bit of a collector’s item.