Distributor: Brandscene
Type Of Client: Employee recruitment platform
Target Audience: Existing and prospective company clients located in Australia, New Zealand, Canada and the UK; 250-300 people per event
Primary Objective: Supply branded merchandise for employee recruitment events held in Australia, New Zealand, Canada and the UK that would be kept as reminders of the brand.
Total Cost: $21,000 AUD
Strategy And Execution: The client team needed assistance in selecting and providing promo products to each global office for different-sized recruitment events. The products chosen needed to be those that would remain on recipients’ desks to continue to remind them of the client brand. This project presented the challenge to supply event merchandise suitable for recipients in Australia, New Zealand, Canada and the UK. The events all aimed to achieve the same goal, however the demographics and business climates across all offices were different. In the past, the distributor had supplied custom print notebooks and pens to match the corporate green, but this time they were restricted by a tight timeframe. Instead, the distributor selected a hardcover notebook at an ideal price point and matching color that suited the needs of the entire team. They also found pens in the same tone that paired perfectly with the notebook. In previous years, the distributor supplied glass or aluminum water bottles, but to meet the budget on this project, they recommended a plastic bottle that could be ordered in bulk. The addition of a reusable tote bag ensured all attendees would leave with their gifts and allowed for additional brand impressions as the totes were reused on weekend grocery trips.
Results: The event merchandise was a great success and drew numerous compliments from the client’s internal staff and attendees. The distributor impressed the client by not only meeting their timeline but their budget as well.